For U.S. healthcare providers
Which campaigns actually bring in patients?
Physician-led marketing intelligence. We connect your marketing spend to the patients and revenue it produces, without sending health data where it doesn’t belong.
Request A ConsultationThree reports. Three different answers.
“Strong results. Send more budget.”
“Different lead count. Different story.”
“Which campaign brought in patients?”
Why now: the old fix became the expensive one.
For years, free tracking pixels on healthcare websites sent visitor activity back to ad platforms. On a health site, that activity can reveal a medical concern.
Health systems have since agreed to pay well over $100 million to settle tracking lawsuits, including Kaiser Permanente ($46 million), Sutter Health ($21.5 million) and Mass General Brigham ($18.4 million). In July 2026, the FTC sued Hims & Hers, alleging it shared customers’ health information with Meta and Snap. The company disputes the claims.
Many organizations switched the pixels off. That lowered the risk, and switched off their measurement too.
How it works
Every engagement runs in the same order, and each phase is priced in writing before it starts. Nothing launches without your approval.
Discover
Fixed-fee assessment. A read-only review of your ad spend, website tracking and your own lead and revenue records. You get a decision brief and a roadmap.
Implement
Scoped project. The changes you approve, built and tested before anything goes live.
Run
Monthly service. Ongoing campaign management and reporting, with each decision reviewed with you.
Healthcare safeguards on every engagement
- No health data sent to ad platforms. We measure against your own records instead.
- Platform health settings applied. Each ad platform’s rules for health advertisers are set correctly.
- Approvals before access. Scope and required privacy, security and contract reviews are agreed before we access any data.
- Legal review before launch. Clinical input from our physician partner shapes the design. It doesn’t replace your legal team’s review.
What Discover delivers
Spend reconciliation
Your Google and Meta spend matched against your own CRM and revenue records, not the platforms’ own reports.
Tracking and exposure review
What fires on your site today, what it sends, and where that sits against HIPAA, FTC and state health-privacy rules.
Decision brief
Which campaigns produced patients and revenue, which did not, and what to cut, keep or fix. Gaps in the data are shown, not hidden.
Roadmap
A step-by-step plan for privacy-safe measurement, scoped and priced, ready for your legal team’s review.
For outpatient and ambulatory providers
Wants an outside verdict
Sees the gap between leads and booked patients every week, and wants an independent answer on ad spend.
Approves Discover
Ad spend is a large line item with unclear returns. Discover is a bounded, fixed-fee first step.
Gets the proof
Evidence to defend the budget that works and move money away from what doesn’t.
Sees where inquiries stall
Runs intake, scheduling and the call center, where inquiries become booked patients. Their records show what really happened after the click.
Find your gap.
A free 60-minute consultation with a partner, in person or by video. We look at where your ad reports and your sales records may disagree, and whether an audit is worth doing.
Request A Consultation